Is the market 1.8% empty,
or is it 98.2% Full?
Utilising vector graphics, cutting edge
audio/video, and unique Macromedia file formats (.swf, .fla),
Flash is capable of delivering image and sound-rich content
even over a 56K connection. Animation, dynamic buttons, form
the user a very active, engaging role while viewing a site.
You can even develop complete games in Flash.
As of December 2004, Macromedia claims that
538 million users have flash. If you need to deliver media-rich
content, consider this break down:
Installed Multimedia Apps On Internet-Enabled
(1) Macromedia Flash Player: 98.2%
(2) Java: 87.1%
(3) Adobe Acrobat Reader: 78.2%,
(4) Apple QuickTime Player: 59.6%
(5) RealOne Player: 58.5%
(6) Macromedia Shockwave Player: 52.7%,
(7) Microsoft Windows Media Player: 42.0%
(8) ViewPoint Media Player: 49.6%
(9) SVG: 11.9%
Deciding to Use It
The only thing to consider regarding whether
or not to use Flash is your target audience. Even with such
a successful product, you'll be potentially excluding a lot
of viewers, as broadband only recently (2004) passed the 50% mark
in market saturation, and a fair number of very active web
users have a disdain for all-Flash web sites. The options?
If you know your target audience is mostly internet-savvy
power-users who like Flash, go ahead and build with it. If
you have a broader audience, you can also build two versions
of your content, and use "sniffer" pages to provide
We've provided a couple of links to
some interesting Flash sites if you're not familiar with what
it does. Once you've seen it in action, it's hard to think
of the web in the same way.